The primary benefit to using Traffic Exchanges is to get people to visit your website so that they can be “recruited” to either buy your product(s) or sign up for your membership based website.
Your link on the Traffic Exchange should point to a page on your website that has a “Reach Out and Grab You” headline, a few Bullet Points highlighting the benefits of submitting a name and email address, and an Autoresponder Form to capture those names and email addresses. That’s All. No flashy graphics. No outlandish site design. Keep the page design simple and straight forward.
The only thing you want to do with a traffic exchange is get your prospects information. There are several things that you can do with a viewer once they have subscribed from the Traffic Exchange:
1. Make a “sales pitch” to the viewer in an attempt to get them to buy your product
2. Get them to sign up for your membership based website
3. Present information on subject matter that is consistent with, and relevant to the subject matter of the Traffic Exchange category from whence youruser came
Once you have your viewer’s information, then you can send them more detailed follow-up information.. In the emails you send, you have much more room to “sell” them on your site features, benefits, and so forth. This is where your marketing comes into play.
The primary reason that people may not want to give you their personal information is because they don’t know what you are going to do with it once you have it.
If you are going to ask people to provide you with their information it is imperative that you provide them with the promise (that you keep) that you willthat you provide them with the promise (that you keep) that you will never sell, rent, share, or otherwise disseminate their personal information to anyone, for any purpose, at any time.
If you are going to ask your visitor to provide you with their personal information it is also very helpful if you clearly state your commitment not to disseminate their information right on the page. DO NOT provide a link to your privacy statement. Put it right on the page below the autoresponder form.
This practice is significantly more preferable than providing a privacy link because with the link you are asking your visitor to do something, and take another action, in order to see the information. In most cases, they will instead opt to not provide you with any information at all.
If your short, simple privacy policy is clearly stated on the page, it is right for the viewer to see. It’s a pretty simple, yet powerful concept when you think about it. Isn’t it kind of unreasonable to expect that the reader will actually…
· Click on the privacy statement linkClick on the privacy statement link
· Actually read the privacy statementActually read the privacy statement
· Either click the “back” button or another link to return to the original pageEither click the “back” button or another link to return to the original page
· Fill out your formFill out your form
· And actually submit the information.And actually submit the information.
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